Music Magazine - Questionaire Results

Person Number	1	2	3	4	5	6	7	8	9	10
Gender	M	F	F	F	F	M	M	M	M	F
Age	Under 15	26-30	41-50	41-50	16-20	16-20	Over 50	26-30	21–25	21-25
Favourite Genre	Pop	Pop	Pop/Dance	Easy Listening	Pop	Indie	Jazz/ Folk	Rock/Indie	R&B	Pop
How often they’d purchase a music magazine	Once A Week	Once A Month	Once A Month	Once A Month	Once A Week	Once A Week	Once A Month	Once A Fortnight	Once A Week	Once A Fortnight
Price they’d pay	£2 –£2.50	£1.50 - £2	£3 - £3.50	£2 - £2.50	£1.50 - £2	£3- £3.50	Over  £3.50	£2-£2.50	Under £1.50	£1.50-£2
What they’d like to see in a magazine (highlighted if 50% or more choose it)	R,G,C,P,A,N,F,I	R,G,C,P,N,F,I	R,G,C,P,A,N,F,I	G,C,P	G,P,N,F	G,C,I	R,N,I (Dates of Concerts)	R,N,F,I	R,G,A,I	R,G,A,I
Factors in liking a band	Lyrics/Style of Music	Lyrics/Style of Music	Lyrics/Style of Music	Lyrics/Style of Music	Lyrics/Style of Music, Appearance, and Videos	Lyrics/Style of Music	Lyrics/Style of Music	Lyrics/Style of Music	Lyrics/Style of Music	Lyrics/ Style of Music
Buy any music magazine currently	No	No	No	No	No	Yes – NME	Yes – Folk Roots + Jazz Review for concert dates	Yes – Q + NME for new releases and new reviews	No	No
Most of music comes from	ITunes	CD	ITunes/ Other (From family members)	CD	ITunes	ITunes	CDs / Other (Internet)	Other (Copied CD’s)	CDs/ ITunes	Other (Downloaded off Youtube)
Festivals attended this year	0	0	0	0	0	1-5	1-5	1-5	0	0
Bands seen live this year	1-5	0	1-5	1-5	1- 5	1-5	Over 20	11-15	1-5	0
Albums/Singles bought per month	1-5	1-5	0	0	1-5 (but varies depending on who’s out)	1-5	1-5	0	Over 15	0
Are the clothes you wear influenced by what you listen to?	No	No	No	No	No	Yes	No	No	Yes	Yes
Preferred   way to listen to music	Internet	CD	Radio	CD	Mp3/ IPod, Live, TV, Internet, Radio	Mp3/Pod	Mp3/ IPod, Live, CD	Mp3/ IPod, Live	MP3/ IPod, Live	Internet/Radio

What they’d like to see in a magazine codes:

R = Reviews

G = Gossip

C = Competitions

P = Photo Shoots

A = Advertisements

N = News

F = Features

I = Interviews

From my questionnaire I can see that the majority of people I asked had a favourite genre of music as pop.  There was a conflict between how often the magazine should be published with four people saying once a week and four people saying once a month. After considering this I have decided that going to once a fortnight would not be a wise decision as 2/10 of the people I questioned would have chosen that, therefore making it a small audience but I think if I were to do the once a week option then the once a fortnight people could buy it once a fortnight, the once a month people once a month, and the once a week people would be satisfied with a new magazine every week so this should hopefully cater to everybody’s needs. There was a large range of prices people would be willing to pay, which could possibly be depending on how often they would like it published, however the two most common price ranges were £1.50 -£2.00 and £2.00 - £2.50. To be on the safe side it would be ideal to place my magazine at £2.00 as that is the median of both ranges. To work out the features I should put in my magazine I looked at the answers that received 50% or more of the people I surveyed saying yes to them. These were, Reviews, Gossip, Competitions, Photo Shoots, News, Features, and Interviews. Advertisements, however were close at 40% therefore including some would still be appropriate. All of the people said the main factor in choosing a band is the lyrics/ style of music. Most currently do not buy any music magazine on a regular basis but those that did were in the 16-30 age range and bought NME or Q. Most of the younger people I surveyed said there music came from ITunes, apart from person 2 who gets it from her children that get music off ITunes. The older people I surveyed tended to get there music off of CD’s which is an indication of how crucial it is to know your audience’s preference to cater for their needs. 70% of the people have attended 0 festivals this year but 30% have attended between 1-5 which suggest the magazine I produce should include some include something about festivals, but not be a main priority. Most have seen 1- 5 bands live this year and a comment I received was that people like to know of upcoming concert dates, therefore this should definitely be a regular feature of my magazine. Many buy between 1-5 albums/ singles per month however, this does depend on which artists are out that month that they like. A majority said they did not feel the music they listen to influences the clothes they wear and half of the people surveyed said they would prefer to listen to music on an Mp3/IPod, with live being the next best option.